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 I photograph homes! Interior and exterior, construction and community amenities.
My services are customized around model home clients and their needs. To be this specialized makes me somewhat unique among pro photographers.
Example. Many photographer's make their clients pre-select and commit to specific shots for each home. One front exterior. One kitchen. One master bedroom. While that may be the norm, my clients have found that approach affords only the most minimal images to use for marketing a home or community.
I provide "whole home" photography as my standard offering. My average client gets 20-30 images of each home. Several exterior images, including daytime and dusk/dawn shots. Multiple images from each major room in the home, taken from varying vantage points. Plus an image of most other spaces, like the other bedrooms, a loft, den or gameroom.
As a result, my clients are enabled to pick and choose their favorite images to use for each campaign, and they have many images to rotate among their varying marketing efforts, keeping their photos from getting "stale." Best of all, my clients report that they are getting this for the same price that they paid for just 3-4 images with their prior photographer!
This is just one example of how we are different. Click the topics on the right to see even more. As you do, imagine how our services can make your work easier, and provide better images to help you succeed!
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What makes us different?
Click topics below for details |
OLD WAY: The photographer limits client to a specific number of photographs for a specific fee. This forces the home builder client to choose in advance what should be photographed. Maybe just one exterior shot, one of the kitchen and one of the master bedroom.
NEW WAY: Rather than get two or three photos of a home, home builder clients get a dozen, or more! For instance, get an exterior daytime shot along with a couple dusk or dawn shots. Get the kitchen from two or three vantage points. Get photos of all the bedrooms, not just the master. These extra photos enable the home builder to have more choices when selecting photos for marketing use, and also enables marketing materials to stay "fresh" by the use of different photos, and even by rotating photos over time.
Turnaround measured in days
OLD WAY: Clients have to schedule their photographer a few weeks in advance and then, once the photos have been taken, they have to wait two weeks to receive them.
NEW WAY: When I schedule a model home job, I book the time to take the photos, process them and deliver them, all in one block. It is not unusual for a client to have finished photos on their computer just 10 days after placing their call to me.
OLD WAY: Photographs come with cryptic file names, assigned by the photographer's camera. These names mean nothing to the client.
NEW WAY: I custom name all model home files, so they are useful for my customers. File names typically will include the community name, the plan number or model name, a description of what is shown (kitchen, exterior, etc.) and the date the photo was taken. This allows my customers to more quickly and easily sort through and use the many photos I provide, and they are consistent from project to project.
Variety of File Types Provided
OLD WAY: Client receives only high-resolution TIF files. The high resolution files are very important for end use, but they are large and cumbersome. Their large size makes it difficult to email to an ad agency, takes time to even browse them on the computer, and they need to be resized for any kind of web usage.
NEW WAY: For every photo I deliver I typically provide at least three file formats, including a variety of JPG file sizes, as well as the high-res TIF files. This makes it far easier for a builder's marketing team to browse the photos, to email them for an agency to preview, and for placement onto the web. If I know a firm's website photo sizing, I'll pre-size the photos to that specification, so that the photos are ready to go.
OLD WAY: Some photographers place very restrictive usage limitations on their photos. You might be able to use the photo on the website, but have to pay more down the road if you choose to use it on, say, a billboard ad.
NEW WAY: I offer very liberal licensing which, for the most part, allows you to use the photos I take in any way to promote your business.
Files Downloaded To Your Computer
OLD WAY: Once most photographers finish a client's photos, they write the high-res versions of the files to CD or DVD and mail them to the client. Often there is even a separate charge on the invoice for this "service."
NEW WAY: If my client is in the Sacramento area I will personally deliver the files to their office. Using a high capacity memory drive, I can download the files (typically about 200-300 files for 3 homes) in about 5 minutes. The cost for this? It's included. If the client is farther away, then I will write the photos to CD or DVD, but there is never a charge to do that.
Flat Rate, All Inclusive Pricing
OLD WAY: Photographer invoices are sometimes more complex than reading a hospital bill, from a long stay! License fees, time and material fees, post-processing fees, travel fees, CD-ROM fees... the list can go on. Why? Well, if the work sounds really complicated, then the cost must be high!
NEW WAY: I know what it takes to photograph, process and deliver images of model homes, townhomes or condos. Therefore, I can tell you up front what it will cost. No need for you to have to figure out how I calculate my pricing because you know up front what the price will be.
OLD WAY: Traditionally the builder marketing group has to coordinate between the photographer and the on-site construction supervisor.
NEW WAY: I prefer to take the marketing group out of the middle, as much as possible. I like to call the on-site construction supervisor ahead of my visit and chat with them about what I will be doing. I also run through my model home checklist with them, which covers topics like flags and banners, checking the functionality of exterior lights, finding out when the landscape crew comes through, etc.
Once on-site, I meet with the supervisor and then get started. I try to resolve any issues onsite, and contact the marketing group only if required, or to let them know the on-site part of the work is completed.
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